Climate and Energy Truths

• Cara Horowitz
• June 14, 2009

Selling the deteriorating atmosphere?

In February, I wrote about the quandary of how to refer to the effects of increased atmospheric concentrations of greenhouse gases so as to better communicate the seriousness of the problem and reach new audiences (recognizing that “global warming” is both too mild-sounding and politically polarized, and “climate change” isn’t much better). How about the phrase “our deteriorating atmosphere” as a substitute?  An initially-confidential …

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