messaging
A Crisis in Climate Communications
Deadly windstorms, wildfires, and hurricanes constitute something more horrific than just “climate change.”
What’s best for communicating urgency: phrases like “global warming” and “climate change” or “climate crisis” and “climate emergency”? What do audiences take away from these semantic choices? Does it matter what words we use? What about when the entire nation is watching a series of wildfires engulf Los Angeles, fueled by unusually dry vegetation during …
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