YouTube persuasion

Why do some messages persuade, and others don’t?   What is good science messaging?  How can we reach new audiences about the importance of sustainable resource management?

If you’re interested in these questions, you might like this video on overfishing, created by a couple of UCLA undergrads as extra credit for a class in oceanography.  I love it, and so does their professor.  If the Whole Foods Parking Lot video can go viral, maybe this one can, too.

And check out this current New Yorker piece (sub. req’d.), on how and why “Uncle Tom’s Cabin” succeeded in crystalizing the feelings of a large swath of the country against slavery.  This view and version of history is undoubtedly oversimplified, but it’s hard to read the article without wondering about a climate-change-narrative analog.

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Reader Comments

3 Replies to “YouTube persuasion”

  1. Horse meat for human consumption. Rep. Sue Wallis and her group which includes some other congressmen want to open foreign slaughter houses on US soil at a cost of at least 5 million of our tax dollars to subsidize inspection of the meat. This would be a great project and help the wild musstangs out west.

  2. Cara asked:
    “…Why do some messages persuade, and others don’t?..”

    The answer to this question is simple. Messages that are obviously honest and credible persuade people, but messages that are based on half-truths, speculation and political objectives are less persuasive. The catastrophic climate movement lost its credibility years ago and there are no new scientific discoveries that could restore this credibility.

    The California Environmental Bar should seriously consider abandoning climate change and re-directing its efforts to confront the tragic issue of horse meat for human consumption.

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About Cara

Cara Horowitz

Cara Horowitz is the co-executive director of the Emmett Institute on Climate Change and the Environment at UCLA School of Law. The Emmett Institute was founded as the f…

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