Frank Luntz

• Holly Doremus
• May 4, 2009

Marketing climate change policies

Writing in the New York Times last week, John Broder reported that ecoAmerica, described as “a nonprofit environmental marketing and messaging firm in Washington,” has been researching the best rhetoric to build political support for legislation addressing greenhouse gas emissions. I confess that this story makes me a bit queasy.   As an academic, I’m committed …

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