What Is Green Kosher?

“Green Kosher” is the new advertising tag for Empire Kosher food processors, based in rural Pennsylvania.  But what does it mean? There is an important backstory here.  Empire is the nation’s leading kosher poultry producer, which has aggressively pursued a progressive image in the media (and particularly the Jewish media).  It has done this even …


What Does This Logo Mean?

Take a look at the green drop on the bottle of Fiji Water pictured right.  (If you are a rational actor, you won’t buy the bottle for $7, but that’s another story).  What do you think it means?  What if it was accompanied by the website URL “”? Well, if you are the California Court …