• Sean Hecht
• March 5, 2010

Organic wine is more desirable to consumers, but only if they don’t know it’s organic

Interesting new research shows that organically-produced wines are generally ranked higher in quality and command a higher price than non-organic wines.  But the researchers also found that most organic wines aren’t actually labeled as “organic,” and that those wines with such a label command lower prices than comparable non-organic wines.  The study by UCLA Institute …

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