ecoAmerica
Selling the deteriorating atmosphere?
In February, IĀ wrote about the quandary ofĀ how to refer to the effects of increasedĀ atmospheric concentrationsĀ of greenhouse gases so as to better communicateĀ the seriousness of the problem andĀ reachĀ new audiences (recognizing that “global warming” is both too mild-sounding andĀ politically polarized, and “climate change” isn’t much better). HowĀ about the phrase “our deteriorating atmosphere” as a substitute?Ā An initially-confidential …
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CONTINUE READINGMarketing climate change policies
Writing in the New York Times last week, John Broder reported that ecoAmerica, described as “a nonprofit environmental marketing and messaging firm in Washington,” has been researching the best rhetoric to build political support for legislation addressing greenhouse gas emissions. I confess that this story makes me a bit queasy.Ā Ā As an academic, I’m committed …
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