ecoAmerica

Selling the deteriorating atmosphere?

In February, I wrote about the quandary of how to refer to the effects of increased atmospheric concentrations of greenhouse gases so as to better communicate the seriousness of the problem and reach new audiences (recognizing that “global warming” is both too mild-sounding and politically polarized, and “climate change” isn’t much better). How about the phrase “our deteriorating atmosphere” as a substitute? An initially-confidential …

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Marketing climate change policies

Writing in the New York Times last week, John Broder reported that ecoAmerica, described as “a nonprofit environmental marketing and messaging firm in Washington,” has been researching the best rhetoric to build political support for legislation addressing greenhouse gas emissions. I confess that this story makes me a bit queasy. As an academic, I’m committed …

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