Elizabeth Royte

What Does This Logo Mean?

Take a look at the green drop on the bottle of Fiji Water pictured right.Ā  (If you are a rational actor, you won’t buy the bottle for $7, but that’s another story).Ā  What do you think it means?Ā  What if it was accompanied by the website URL “fijigreen.com”? Well, if you are the California Court …

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