greenwashing
Paper or Plastic…or Neither?
Paul Koretz is a Los Angeles City Councilmember who represents most of the city’s west side (including UCLA) and large chunks of the San Fernando Valley. And he’s got a proposal that environmentalists love: Hoping to reduce the billions of grocery bags circulating throughout the city, an L.A. councilman Tuesday called for a sweeping ban …
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CONTINUE READINGWhat Is Green Kosher?
“Green Kosher” is the new advertising tag for Empire Kosher food processors, based in rural Pennsylvania. But what does it mean? There is an important backstory here. Empire is the nation’s leading kosher poultry producer, which has aggressively pursued a progressive image in the media (and particularly the Jewish media). It has done this even …
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CONTINUE READINGWhat Does This Logo Mean?
Take a look at the green drop on the bottle of Fiji Water pictured right. (If you are a rational actor, you won’t buy the bottle for $7, but that’s another story). What do you think it means? What if it was accompanied by the website URL “fijigreen.com”? Well, if you are the California Court …
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